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Case Studies

Working with RIKON allows businesses to avail of vital research resources

The Project Relax Ireland Ltd, a self-catering holiday booking and maintenance company, identified an opportunity for growth in the new home owners market. However, due to limited resources, the company needed assistance from RIKON to examine the competitive landscape they…

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Explore What You Want and Discover What You Need

Gas Hear Limited a High Potential Start Up had a new product idea that they had brought to the product prototype stage. They approached RIKON for assistance to design and map the business model for their new product that would assist them in getting their product to market.

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Digital Agency expanding into UX Design to grow Service Offering

Ireland Website Design is a full service digital agency that prides itself on building lasting relationships with an impressive portfolio of national and international clients. The team working with founder Nick Butler set themselves apart from traditional web design companies by offering a holistic service that allows them to get fully acquainted with client companies, understanding their own strengths and challenges, before applying these learnings to their clients’ customers entire User Experience.

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A new perspective on an existing business model leads to untapped market potential

Taps and Sinks Online have a warehouse facility in Waterford City, bringing in quality products to sell online into the UK. They are operating in a competitive marketplace where the suppliers of their new products exercise control over UK distribution networks. In this marketplace, it is difficult to sell new products online as customers wish to visit a retailer; it is also difficult to sell to plumbers or the trade sector as this is a highly competitive market of generic new products at cheaper prices.

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Better understanding of customer segments leads to a creation of competitive advantage

NutriScience was established in 1999 to develop and manufacture nutraceuticals for animal health. The company is based in Waterford, Ireland and has won several business and innovation awards since its inception. NutriScience exports to 15 countries around the globe and continues to expand on a yearly basis.

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Artisan Food Producer Capitalising on Evolving Consumer Tastes

Wexford Home Preserves is a family-run business based in New Ross, Co. Wexford. Tom and Laura Sinnott took over the running of the business from Tom’s Aunt Eileen who had been making artisan jam since 1988 and have continued the tradition of making top quality, award winning, jams marmalades and savoury preserves. The company uses traditional recipes handed down through the generations and pride themselves on working with the best of local ingredients and suppliers.

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How mapping customer experience allows Movies@ to stay ahead of sector trends

Ireland enjoys consistently strong cinema attendance figures with 1.25 million trips to the cinema each month. This placed Movies@Dundrum in a strong position in the sector. However, despite its reputation as a stalwart of the Dublin cinema scene, the cinema faced certain challenges in remaining relevant among an evolving cinema loving population.

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Developing Marketing Channels to Achieve New Customer Segments

Kia Ora wanted to expand its reach in terms of geography and customer segments. In order to do that, it was necessary to conduct an industry analysis, study the best practice and identify the communication channels, which could be used in order to reach new customers. Kia Ora needed assistance from RIKON in order to execute these objectives, as they lacked resources and expertise to do that themselves.

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Realising e-commerce potential through the development of Brand Identity

InHealth has built a reputation as a go-to brand for women and mums on a journey from fertility investigation right through to premium beauty products. As an Irish company, there is potential to copper fasten their hold on a busy market segment while diversifying to allow for new opportunities at home and internationally. The challenge for the company was to interrogate their existing strategy, which had, to date, been quite reactionary and to develop a coherent plan that would allow for a diversified and sustainable business model into the future.

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How exploring your business channels can lead you to your desired market segments

While Activate had a clear business model and had real growth ambitions, the company was facing challenges in the form of how they felt their message was being represented and communicated. A lack of marketing resources also prevented them from utilizing a lot of valuable channels and communicating their value propositions to the target market.

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