Sensible Safety Ltd.
Sensible Safety Ltd. is an Enniscorthy Co. Wexford-based safety training course supplier. Some of its areas of specialism include safe pass, manual handling, first aid, abrasive wheels, construction consulting & fire safety training.
Sensible Safety Ltd is the leading supplier of the above-mentioned services for businesses based in Wexford, Waterford, Carlow and Kilkenny.
The Challenge
Sensible Safety Ltd. had been having difficulty in understanding the behaviours of its customers , in particular with how they interacted with the company website. The decreased visibility meant that Sensible Safety Ltd. were slow at making decisions and core, mission-critcal data was unknown to them.
There were a series of other considerations which needed to be researched and analysed – these included the construction consultancy space, and where potential expansion could be realised i.e. what counties offered a space and opportunity for Sensible Safety to potentially spread its reach.
The company Directors needed to understand trends impacting the space in particular micro-environment analysis – this included competitor behaviour analysis, legislative considerations and development and general industry-based considerations
The Solution
There were a series of tasks completed by RIKON that allowed the Directors of Sensible Safety to best understand the marketplace:
RIKON provided Sensible Safety with extensive data which allowed the company to fully understand the segment element of its user base – this included geographic, demographic, psychographic and behavioural considerations.