Weber Packaging Solutions Ltd. - Digital Approach For B2B Company Case Study

Weber Packaging Solutions Ltd. is an Enniscorthy Co. Wexford located packaging and print label supply company. Weber Packaging Solutions Ltd. has a significant multi-national presence in other territories such as Germany, the United States and the United Kingdom.

Weber Packaging Solutions Ltd. provides high-quality labelling and coding solutions for all industry sectors of the Irish market, for any surface and shape imaginable.

The Challenge

Weber Packaging Solutions Ltd.’s General Manager wanted to examine future opportunities in the digital space – examine initiatives which could be potentially executed in Ireland – and what could potentially be utilised in other territories also. The company had been making some progress in the digital realm in recent years but needed the assistance of RIKON in seeing where the next round of progression could be available.

The Solution

RIKON conducted a comprehensive audit of Weber Packaging Solutions Ltd.’s current approach to its customer interface. It identified the strengths and weaknesses of its approach and what opportunities and threats need urgent consideration.

As part of the analysis, RIKON also conducted a thorough micro-environmental analysis. It examined where competitors were potentially outperforming Weber Packaging Solutions Ltd. and what needed to be done to counter their activities.

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