Towards an Understanding of Experience Concept Development in Tourism Service Design (RIKON Group)
Towards an Understanding of Experience Concept Development in Tourism Service Design (RIKON Group)
Dalton, Roseline and Lynch, Patrick and Lally, Anne Marie (2009) TOWARDS AN UNDERSTANDING OF EXPERIENCE CONCEPT DEVELOPMENT IN TOURISM SERVICE DESIGN (RIKON Group). In: EuroCHRie, 22 - 24th October, 2009, Helsinki.
Despite the increasing importance placed on the delivery of memorable experiences in the tourism sector, there have been only limited attempts to comprehensively detail how experiences can be successfully conceptualised in practice. Based on a critical literature review of both experience and service concept development theory in conjunction with and the findings from case research, this paper will make a unique contribution to a very significant gap in experience design literature by presenting a conceptual model of the activities necessary for experience conceptualisation in a tourism context. Key Words: Tourism, experience, concept development