How culture of innovation affects employee performance
Company culture is often described as an organisation’s brand, or, more accurately – personality. It is what the organisation believes and stands for, what makes it truly unique. It is an all-encompassing virtue and a driving force behind change.
Company culture is incredibly powerful – it can impact the way the organisation is developing and growing, the way it interacts with its customers and the way it handles tough situations. But the most important aspect of any culture is people. People want to work for a company with a strong culture. They want to be inspired, motivated and driven to achieve the next step in their careers.
Let’s take a look at how a culture can influence people within it:
- Employee performance
No culture will ever make any impact unless everyone is on board with the vision and values it represents. It is crucial for management to introduce a culture that will appeal to employees and make them really want to be a part of it.
In a strong culture, employees feel themselves a part of the team, a family. They feel valued and enjoy at the very least some degree of control over their jobs. Work becomes a place where they can grow as professionals and individuals. What’s more important – they all work towards a common goal and give 110% in order to achieve it.
- Morale
A positive company culture is designed to make employees happy and fulfilled at their job. In the competitive environment this is an incredibly important factor. Flexibility, personal development and good life-work balance are the aspects of corporate culture that will raise the employees’ morale and make them stay in organisation for longer.
Reducing recruiting, hiring and training expenses through lower staff turnover due to increased staff morale is an important practical benefit to any organisation and something all businesses should strive to.
- Engagement
A strong corporate culture can increase employee engagement and add to the already strong portfolio of benefits it delivers. Let’s take a look at how specifically it can improve engagement:
Communication: It is very uplifting to know that your opinion is heard and respected. By opening the communication channels with your employees and acting upon their opinions, you are letting them know that they are valuable part of the company.
Safety: It goes without saying that safety in the workplace is a priority #1. However, when management introduces the culture that emphasizes and values it employees, it make every single member of staff feel much more secure and safe.
Collaboration: Instead of dividing the team into separate groups, companies should be promoting the concepts of group work, delegation and trust. Putting employees in new and challenging roles will allow them to feel trusted and valued.
Growth: Creating a safe but competitive working environment is a good practice. It encourages collaboration but keeps employees stimulated and striving to achieve more. Having a motivated and determined group is one of the factors in building a successful and prosperous business.
Considering all these factors, it is safe to say that developing a robust and effective corporate culture is, perhaps, one of the most important things businesses can do on their way to success.