Four steps to develop your social media calendar
Providing your target audience with valuable and relevant content they are willing to receive, on your social media platforms, is one of the most important things you can do to engage with your existing audience and attract new followers. Social media has become an integral part of modern marketing. It is a tool that allows businesses to reach vast audiences by utilizing very cost-efficient methods, which are affordable to even the smallest of companies.
However, before launching your marketing campaign on your social media platforms, you need to introduce a clear structure into your process. Social media calendar is a great tool for that.
Here are four steps to help you with the creation of your social media calendar:
- Decide on the channels and platforms
Identifying the most suitable platforms through which you want to communicate your message to your target audience is a crucial aspect of any marketing strategy. Establish three-four platforms and align your content for each one.
- Content
Before even starting to write posts and tweets, you have to decide on the type of content you want to create. Come up with an idea for the type of content you want to publish on a specific day/week and follow through on that.
- Frequency
One of the biggest pitfalls of many businesses trying to interact with their audience online is the inconsistency of their activity online. There is no point in setting up a Facebook or Twitter account if you are intending on posting for a month and then abandoning it. Develop a realistic schedule and stick to it.
- Analysis
As with any other marketing initiative, your content marketing strategy has to be measurable. Make it a routine to analyse your activity on a monthly/quarterly basis. Find out what works best and what doesn’t and adjust accordingly.
In the end, it is important to remember that creating a content marketing strategy for social media is a long-term process, which requires dedication, patience and planning.