For this technique, pictures are used for the purpose of generating strong emotions and initiating creative thinking. It is an easy and fast approach, undertaken in the context of a group that requires participants to write down ideas that arise naturally upon examination of an image.
Using ‘Picture Prompts’
Step 1: Prior to a brainstorming session, the facilitator selects 20-30 pictures. These must be visually interesting and represent a mix of images that relate to a problem and are entirely unrelated to it. Both have a function in the generation of interesting ideas.
Step 2: Each participant in the group is asked to select one or more pictures that suggest a solution to the focal problem. They are then asked to elaborate on their rationale for selection of these images.
Step 3: The images selected by all participants are discussed in the context of the group.
Step 4: A selection is made regarding which ideas or solutions should be pursued by the organisation.
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