Top Tech Trends For Marketers In 2019
In the modern fast-paced business environment it is vital to stay abreast of technology innovation to help propel your business and your clients’ businesses forward. With the businesses moving more and more away from offline and onto online, this becomes a necessity.
Here are the top tech trends to watch and start to leverage in 2019.
- Internet Of Things (IoT)
IoT-connected devices are one of the most significant trends in 2019. Interactive marketing has never been so exciting and real before. Think about the possibilities it can deliver in the form of UX and creation of additional channels for you and your consumers. It can really be a game-changer in the near future.
- Augmented Reality (AR)
AR and mobile devices will very likely intersect this year. Telecommunications companies are coming out with incredibly fast 5G functionality, a great benefit to businesses and employees who are always on the go and need to stay connected to work. AR technology will take advantage of the enhanced mobile experience to immerse users and keep them connected at the same time. It will be one more step towards providing customers with new experiences and a valuable tool at the disposal of marketers.
Machine learning and AI are the big focus for drone technology innovation in 2018. Drones can gather information for a variety of industries, saving man-hours and their associated cost. Today, marketers are using drones for photography, data analysis and interactive experiences, like in the real estate industry.
- Cloud Computing
Storage capacity has become a predominant trend for cloud computing in 2018 and will most likely affect most companies. Some experts have expressed the opinion that storage capacity needs to climb to 1.1 zettabytes, double what it was in 2017. This means that with data centres expanding and provide more space, businesses have more reasons to use affordable cloud-hosted data storage space to store and support a wide range of business data.
The more data businesses can obtain, the better idea they have about who their customers are and what they want. This will inevitably lead to increased cloud computing and storage over the next year or so. Marketers are taking advantage of big data and the cloud to offer them incredibly personalized advertising and content marketing.
World is changing rapidly, there is no doubt about that. Smart marketers are those who manage to leverage all of it to offer better experiences for potential and existing customers. It requires