How to Use Social Media to Generate Leads
It is difficult to imagine lead generation without talking about the importance of social media. Companies use social media to search for, find, and engage their target audience. It is estimated that 58% of businesses who have utilised social media platforms for generating leads over the past three years, have enjoyed a massive boost to their sales.
However, simply being on social media is not enough to effectively improve your lead generation strategy. It requires a lot of work. Let’s take a look!
- Special Offers
People love free stuff. Consider offering giveaways or sweepstakes on social media to gain people’s attention. Campaigns like this are very engaging and encourage interaction – people tend to enjoy sharing them on their social media channels, promoting your brand further. You can even add an entry form, to gain a better understanding on your customers. By knowing your customers better, you will be able to see who your audience are, and will be able to narrow down your message to appeal to the specific customer segment.
- Paid Social Ads
Paid social ads are another very effective marketing tool at the disposal of businesses. Due to many social media platforms changing their algorithms, paid advertising has become much more important for those businesses who want to stand out and gain new customers. Marketers are actively shifting towards paid advertisement to supplement their organic posts.
When designing an ad campaign, demographic criteria can assist businesses with targeting a specific segment, be it gender, language, location, job title, industry, etc.
Given all these tools, choosing the correct platform to communicate the value to your target audience becomes the priority, which can allow marketers to significantly increase the image of their brand.
- Promote Gated Content
Always keep in mind, that your social media presence is just that – account on social media. Your main platform is your website, which is the ultimate hub for all-things-you. Try to always promote your website and send people there. What’s even better is that you can control the pages on which your users land. Try to keep these relevant to your posts and the objectives that you are trying to accomplish.
Ensure that the landing pages you are using are simple, don’t overwhelm your users. It only takes seconds for customers to determine if the content is of any value to them, so try to have it streamlined and easy to digest.
Following the steps above will help you get more social media leads, get more traffic and increase your conversion.