Build Measure Learn Cycle
The purpose of this technique is to support product development by bringing new products to customers faster and ensuring that organisations are building things that customers want and are willing to pay for. Often during the product development process, months or years can elapse prior to their introduction to customers. It is rare too that customers are consulted during this process, resulting in uncertain acceptance of the product. The Build Measure Learn approach was developed in response. The component activities of ‘build’, ‘measure’, and ‘learn’ form a loop which is executed as swiftly as possible with the intention of maximising what the organisation learns. For example, an initial mock-up is developed and immediately presented to customers for feedback. Based on this feedback, the initial product concept can be augmented or modified to more thoroughly meet customer’ requirements and confirm market acceptance.