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On completion from her BA in 1992, Deirdre spent 16 years in various Marketing positions including Marketing Executive, Brand Management and Marketing Management. Between 1992 and 1996, she held marketing executive positions in manufacturing and services companies in Ireland including, Qualceram and Oxford Associates, developing markets both domestically and internationally. In 1996 Deirdre moved to the UK to work in the retail division of Compass Group, a FTSE 100 Food services company. Here she held Brand Management and Marketing Management positions which involved the development of brand plans for food service retail brands including store design, new product development, pricing and promotional plans. After 5 years Deirdre moved to Sainsbury’s plc as Format Marketing Manager for small and Town Centre stores. This involved the development of Customer Propositions for these formats including store clustering-location planning, store design and local marketing.
Deirdre moved back to Waterford in 2006 and worked as Trade Marketing Manager for Waterford Crystal before opening her own company consulting in marketing/retail and range planning. Her most recent contract was with Musgraves Retail Partners Ireland. She returned to full time education in September 2009 to do a PhD with a keen interest in Inter-organisational relationships within the SME sector. Her PhD title is “Towards a framework of understanding repair methods during the stages of dissolution in inter-organisational relationships”.