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Case Studies

Realising e-commerce potential through the development of Brand Identity

InHealth has built a reputation as a go-to brand for women and mums on a journey from fertility investigation right through to premium beauty products. As an Irish company, there is potential to copper fasten their hold on a busy market segment while diversifying to allow for new opportunities at home and internationally. The challenge for the company was to interrogate their existing strategy, which had, to date, been quite reactionary and to develop a coherent plan that would allow for a diversified and sustainable business model into the future.

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How exploring your business channels can lead you to your desired market segments

While Activate had a clear business model and had real growth ambitions, the company was facing challenges in the form of how they felt their message was being represented and communicated. A lack of marketing resources also prevented them from utilizing a lot of valuable channels and communicating their value propositions to the target market.

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Entering New Markets with the help of Business Model Innovation

The company was trying to replicate the construction network established in Wexford in other regions in Ireland where they were unknown. They needed assistance to innovate and develop their business model and value proposition to ensure adoption in these new markets.

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Business Model Facilitating Strategic Business Expansion – Chapz Barbers

Chapz Males Barbers Ltd needed to examine their Business Model to ensure that they could sustain their market share and grow their business. They needed a strategic approach to their business expansion and to design and develop an innovative business model to provide them with clear direction. The mapping out of the industry’s external environment and trends was of particular importance in order to have a better understanding of the competitor landscape and to assist with identifying viable expansion strategies.

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Using Lean to Transform Company Culture

In operation since 1988, Kel-Tech have been chosen suppliers by some of the largest OEMs in the UK and Ireland. Current customers include the likes of Caterpillar, Toyota, Cummins Power Gen, and Cargotec. The company have been recently awarded a Caterpillar “Supplier of Excellence” award for quality of their product and are considered to be a premium one stop shop in the subcontract sheet steel fabrication business.

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Clever Use of Inbound Marketing Reaches New Customers

DKI Ltd. have developed and sold software products in the Educational and Business sectors. The company have financed the business almost entirely from sales from the beginning and built up a recurring revenue figure which accounted for over two thirds of their annual revenue.

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