Worth 50% match funded to a max of €70,000, the Enterprise Ireland’s Business Process Improvement Grant assists senior managers in in client companies to maximise the opportunities presented by the Internet as a business development channel.
Under this support scheme, RIKON can assist Enterprise Ireland client companies to develop and implement an eMarketing strategy that will deliver a competitive advantage to your company.
In the process of developing and implementing the eMarketing Strategy, the following activities can be incorporated:
✔ Optimising your web presence to ensure visibility in your target export market.
✔ In-depth analysis of your web presence, your target audience and your brand (from a marketing perspective) which should help you make informed decisions about which online marketing channels are the most appropriate and cost effective
✔ Development of a written online marketing strategy and production of a roadmap for implementation of this strategy (incorporating resource/process considerations).
✔ Ensure that your web presence is being fully utilised/optimised to fulfil its overall marketing potential, tying in with and supporting other initiatives that have been undertaken or are planned for the future
✔ Training for measuring, monitoring, moderating and managing online marketing channels (including SEO, Analytics, Google Adwords, email marketing and social media campaigns, etc).
✔ Comprehensive analysis of your competitor’s online presence
✔ Development of content to ensure that you are portraying a consistent message and posting information online that supports the development of your brand and meets the needs of your target audience and export market.
✔ Identifying your company’s value proposition, how this should be communicated, what should be emphasised and then how to present this to the user.
Please note that Web development of any type (including content management systems) will not be supported by this fund.