Whether your business is a start-up, small, or medium enterprise, conducting market research on a continuous basis is vital for the competitiveness and survival of your company. It enables you to stay attuned to the latest market trends, understand your market, as well as increase sales.
The focus of the Marketing Research Process is to identify the information that we need, but how do you conduct it? Lets take a look at a step-by-step guide.
You know you should be interviewing customers. But you just never seem to get around to it. Why not? In this article, we detail how to interview your customers in a professional manner and to get their insight into solving the problem you have at hand.
Market research isn’t something you do as a one-off when you launch your business. Your market place and competitors are not static. They are constantly changing and evolving and as a competitive business you need to keep abreast of these changes and trends in the marketplace.
Market research is something that was once attributed to only big companies. Unless you were a major multi-national organisation, market research was outside of your reach. Here is how market research can help you improve your growth and revenue.
Market analysis is one of the things that businesses simply cannot ignore, yet many do and many simply don’t know how to carry it out correctly. Let’s take a look at how to do it the right way.
Just the phrase market research can make daunting and overwhelming for a lot of people, but understanding what it is and why it’s important you can help you grow or even save your business. Many people do not understand that there is a difference in market research and marketing research. Let’s differentiate the two.
It’s vital to develop a consistent plan and marketing strategy that will help you project, measure and evaluate your marketing campaigns. Without it, you are simply going about marketing blindly. This is one of the most costly mistakes in business. Let’s take a look at how to do that.
Customer interviews can be a very effective and potent tool for businesses who are looking to get a better idea of their processes, products, and services. It is one of the key techniques for companies attempting to grow or even simply survive.
Interviews are great for getting deep, meaningful feedback from your customers. However, how do you conduct it? Find out here.