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Start-up Tools



Checklist for Business Idea Evaluation

This technique employs a checklist to easily and quickly assess the usefulness or viability of an idea. It supports individuals or groups during evaluation procedures by illuminating multiple dimensions upon which effective decisions must be based. These can include costs, benefits, limitations, or risks.

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Force Field Analysis

Force field analysis is an idea assessment technique conducted within a group context. Participants identify two types of forces, those in favour of an idea, referred to as driving forces; and those against an idea, referred to as restraining forces.

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Kano Model

The Kano model is a technique used to support decisions regarding which features should be included in a product or service.

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