Experiments have an important function in understanding phenomena or testing a hypothesis of how they will behave under certain circumstances.
Direct observation is a qualitative research technique that can be used to document activities, behaviour, or a physical setting. For this approach the researcher is often independent and resultantly may obtain more reliable information than through interviews. The technique is recommended when direct information is required.
This is a template to guide market analysis for both start-ups and established organisations who wish to launch a new product or service. Although it may be of less relevance to smaller organisations, it can still be highly informative.
The purpose of this template is to guide analysis of an organisation’s operating environment. Although it may be of less relevance to smaller organisations, it is understood to still be informative.
The purpose of this template is to guide analysis of an organisation’s vertical market relationships. These are relationships between organisations at different levels of the production chain. Although it may be of less relevance to smaller organisations, it is understood to still be informative.
The ‘estimated commercial value’ method is a technique to evaluate innovation projects in a step-wise manner. It considers risks and their probabilities in order to inform mitigation strategies and fairly value projects.
Interviewing involves asking questions and getting answers from those who agree participate. The technique can be undertaken in a variety of ways involving either a single individual or a group; or face-to-face, through the telephone, or using other electronic devices.
The PEMM, which stands for Process and Enterprise Maturity Model, was developed by Hammer (2007). This model does not only take into account the maturity of the processes within the organizations. They articulate that designing and redesigning business processes involves more than rearranging workflows.
PESTLE is a strategic analytical technique used to understand the impact of macro-environmental factors on an organisation. The term is an acronym for political, economic, sociological, technological, legal, and environmental, as it is the influence of these forces that is considered.
Porter’s 5 Forces is a tool used for environmental scanning. It examines both the organisation and the business in which they operate.
The views of organisational members regarding how certain activities should be conducted can often stifle innovation as they prevent them from ‘thinking outside the box’.
A questionnaire is a research mechanism that consists of written questions, used to gather information from respondents. Using this approach requires decisions regarding how the questionnaire will be administered, its objectives and the target audience, and its design.