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Market Analysis

Whether your business is a start-up, Small Medium Enterprise, or Medium/Large Enterprise, conducting market research on a continuous basis is vital for the competitiveness and survival of your company. It enables you to stay attuned to the latest market trends, understand your market as well as increasing sales.

At RIKON Knowledge Hub you can find insights into the Market Analysis techniques, methods and latest trends. Take a look at our blogs and tools to learn more.

Blog

The Importance of Doing Market Research

How to do Market Research: A 5 Step Guide to Success

How to Interview your customers

Market Research Resources: A Cheat Sheet

Why Knowing Your Audience Is The Key To Success

How to Write the Market Analysis Section of a Business Plan

Differentiating Market and Marketing Research

How to Measure Your Marketing Efforts

How Customer Interviews Can Save Your Business

What questions you should and shouldn’t be asking during customer interviews

Three interviewing tips

Tools

Tool – (Large Scale) Experiments

Tool – Direct Observations

Tool – Economic Incentives Template for Horizontal Market Analysis

Tool – Economic Incentives Template for Operating Environment Analysis

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