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Marketing and Sales

The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more skeptical of advertising.

At RIKON Knowledge Hub we analyse and provide guidance on the latest marketing and sales trends, and offer blogs and tools to help you become more astute at marketing and sales techniques.



Blog

Do you Understand How Social Media is Affecting your Business Model

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Four steps to develop your social media calendar

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The importance of value proposition

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Three ways to develop customer loyalty

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Five steps to become an influencer for your industry

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How to Use Social Media to Generate Leads

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How Social Media influences Millennials’ Purchasing Decision Making

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The power of referral

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The best marketing tool nobody uses

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7 marketing trends to take advantage of in 2018

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Are Irish SME’s keeping pace with the changing eCommerce landscape?

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Tools